Newark, CA – Digital Nirvana, a provider of monitoring, compliance and content repurposing systems for broadcast, cable, and satellite networks, has hired industry veteran, Arco Groenenberg as director of sales and marketing for Broadcast Products. Groenenberg is tasked with growing Digital Nirvana’s Broadcast Products business, which includes industry-leading solutions for live stream monitoring, broadcast monitoring and content repurposing.
Groenenberg has over 15 years of experience in the professional video industry. Most recently, he was theexecutive vice president and general manager of the systems integration firm, Advanced Broadcast Solutions (ABS), based in Seattle. Prior to his work with ABS, Groenenberg was vice president of sales and services for Broadcast Pix, where he built a worldwide sales team. He previously held 
several positions with Pinnacle Systems/Avid Technology where he consistently contributed to revenue growth as director of sales Americas, general manager of the Business Division, and broadcast sales and key accounts manager. He also worked as a sales executive for Avexco SA, an integrator in Geneva, where he substantially increased sales.
“With the addition of Arco to our team, we’re looking forward to a successful year of growing our Broadcast Products business in 2014,” said Hiren Hindocha, president and CEO of Digital Nirvana. “He’s always been an enthusiastic supporter of our technology, and we look forward to all that his technical and industry knowledge will enable. He’s well known for his ability to sell, manage sales teams, and develop and maintain positive, working relationships. I know Arco will be a key asset to Digital Nirvana moving forward.”
Arco can be reached at arco@digital-nirvana.com, 510-226-9000 x707 (office), and at 415-310-2646 (cell).
About Digital Nirvana
Since 1996, Digital Nirvana has been empowering customers with innovative knowledge management technologies. By combining media and digital technology expertise, Digital Nirvana makes it possible for organizations to streamline operations and gain competitive advantage with advanced product and service offerings. The company’s portfolio includes the industry-leading Monitor IQ broadcast monitoring system, AnyStream IQ live stream monitoring solution, MediaPro content repurposing system, and repeat audio detection systems (RADS) for song tracking and ad tracking. A comprehensive service portfolio includes media monitoring and analysis, market intelligence and analytics, and learning management services. Digital Nirvana is headquartered in Newark, California with offices in Hyderabad and Coimbatore, India. For more information visit www.digital-nirvana.com.
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