Tag Archives: advertising

IDC to Display Targeted Advertising and Video Contribution Solutions at CCW 2013

Ottawa, ON – International Datacasting (TSX: IDC), a global leader in digital content distribution for the world’s premiere broadcasters, will feature its targeted ad insertion platforms and MPEG-2/MPEG-4 video encoder at the upcoming Content & Communications World Expo (CCW).

CCW is an annual convention focused on media and entertainment technology and also including includes HDWorld, SATCON and the Production + PostSTAR_9.25.13 conferences. The conference is held from November 13 -14 at the Jacob Javits Center in New York City.  IDC will be exhibiting in Booth #1348.

“CCW attracts high-profile broadcasters, film producers and video production professionals,” said Doug Lowther, President and CEO of IDC. “It’s an exciting show and always a welcoming venue for innovative technology. We’re looking forward to featuring our TV and radio ad insertion platforms which help broadcasters capture a greater share of ad revenue.”

Highlighted products will include: IDC’s LASERTM Targeted Ad Insertion Platform, STAR Pro AudioTM Solution, and the TITAN Video Encoder.

Globally, broadcasters and service providers lose millions of dollars in ad revenues every year because of licensing, regulatory and copyright issues specific to certain regions throughout the world. With the LASER solution, operators can provide regionalized ad insertion and blackout management for satellite delivered content – from one cost-effective platform. The solution’s blackout capabilities ensure that the broadcaster can safely sell and distribute any network-wide ad, even if it is not permitted or suitable for the entire distribution footprint.

Also for TV broadcasters, IDC will feature the TITAN MPEG-2/MPEG-4 video encoder. This cost-effective, high-performance encoder is designed for outside broadcast applications for news and sports programming contribution. With the LASER_9.25.13TITAN, operators can easily set up contribution links using intuitive menus and front panel controls to set compression and modulation parameters. A built-in browser interface is equally user friendly.  The TITAN video encoder interoperates with a wide variety of DSNG systems, provides compression format flexibility and now offers more software/hardware features bundled into one affordable system. IDC has over 20 years of experience delivering professional MPEG video contribution encoding platforms and has over 5,000 installations worldwide.

Additionally, IDC will highlight the second generation of its popular STAR Pro Audio Solution. STAR provides radio networks with localized ad insertion, helping them boost revenue and lower operating costs. The STAR platform’s ad and program insertion capability allows operators to send selected ads to specific regions or receivers. Stored audio files can be inserted seamlessly into live or recorded programming. Cost savings can also be realized through shared hub support, which enables multiple radio networks to share one multi-channel receiver instead of deploying several single-channel receivers.  Additionally, the STAR platform uses up to 70% less satellite bandwidth compared to other solutions, resulting in significant cost savings.

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit: www.datacast.com.

Advertisements

IBC 2013: Helping Broadcasters Expand Their Audience Base and Increase Ad Revenue is the Focus for International Datacasting

Second Generation of LASERTM Targeted Ad Insertion Platform to Make IBC Debut

Ottawa, ON – Helping TV and radio broadcasters reduce costs, attract new customers, and grow advertising revenue is the primary focus of new technology on display at the International Datacasting (TSX: IDC) booth during the IBC 2013 Show, which takes place at the RAI Amsterdam from September 13-17. IDC will exhibit in Stand 1.C29. Among the products on hand will be IDC’s LASER™ Targeted Ad Insertion Platform; the STAR™ Pro Audio Solution; Digital Cinema LASER photo 7 29 13Solution, and the Digital Tattoo™ DTH Over IP Gateway for Multi-Dwelling Units.

The second generation of IDC’s LASER Targeted Ad Insertion Platform will make its European debut at IBC 2013.  Broadcasters and service providers face licensing, regulatory, and copyright issues that cost them millions of dollars in ad revenues. The LASER platform solves these problems and allows television networks and content distributors to maximize their ad revenues by providing targeted local ad insertion, blackout management, and DVB-S/S2 satellite video reception in one cost-effective platform.

With this system, regional or local content can be inserted at the edge of the network depending upon considerations such as: geographic location, time zone, ethnicity, language, and regulatory issues – significantly increasing the resulting revenue. Broadcasters are no longer constrained by licensing issues which prevent specific content from being shown in a part of the viewing area.

Also making its first appearance in Europe at the IBC show is the second generation of IDC’s popular STAR Pro Audio Solution. STAR provides radio networks with localized ad insertion, helping them to boost revenue and lower operating costs. Its ad and program insertion capability allows operators to send selected ads to specific regions or receivers. Stored audio files can be inserted seamlessly into live or recorded programming. Cost savings can also be realized through shared hub support, which enables multiple radio networks to share one multi-channel receiver instead of deploying several single-channel receivers.

The STAR platform features time-shifting functionality, which allows broadcasters to play the right content at the ideal time. It also requires just 120 kHz space segment for a high quality stereo broadcast, as opposed to 400 kHz for legacy systems, resulting in significant cost savings.

Also on display will be IDC’s complete digital cinema content distribution system. Featuring DVB-S2 technology for high-speed throughput and increased transmission reliability, IDC offers a variety of digital cinema solutions that are tailored to fit customer needs, including SuperFlex Pro Cinema receivers, cache servers and event players. IDC’s SuperFlex Pro Cinema Receivers form the basis of its complete digital cinema content distribution system. The SuperFlex Receiver can decode 3D video and includes Dolby® 3D color correction for digital cinema applications. It can decode HD or SD video encoded with MPEG-2 and MPEG-4 AVC (H.264) with SDI, HD-SDI, HDMI outputs available.

Over 70 percent of satellite-connected digital cinemas throughout the world use IDC’s Digital Cinema Solutions.

IDC’s Digital Tattoo suite of products will also be shown at IBC. The Digital Tattoo platform is designed to enable direct-to-home (DTH) satellite operators to offer IPTV services to residential customers living in Multi-Dwelling Units (MDUs). The solution expands DTH satellite operators’ service offerings and customer base. Since standard Ethernet connectivity is used to deliver content from the gateway to subscribers, additional services such as Internet and Voice over IP may be offered using the same infrastructure. MDU’s can include apartment buildings, gated communities, college campuses and healthcare facilities.

“IBC is a prestigious broadcasting event that draws many key decision makers across the industry from all over the world,” said Doug Lowther, IDC’s president and CEO. “IDC is looking forward to showcasing its innovative, cost-effective content distribution solutions in Amsterdam, connecting with current customers, and building mutually beneficial relationships with our partners.”

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit:www.datacast.com.

Broadway Systems Helps TheBlaze Launch National TV Network Under Aggressive Time Schedule

Bway-LogoMarch 25, 2013 – Grand Rapids, Mich. – Most cable or satellite network startups have months, sometimes more than a year, to prepare for launching their network. TheBlaze had less than 45 days. Despite the aggressive time schedule, Broadway Systems, the leading provider of advertising management software for cable networks, was able to help the network launch on time and on budget.

TheBlaze began as GBTV, an online, subscription-based channel with six hours of programming each day. Last June, the company was rebranded as TheBlaze and moved forward with plans for a 24-hour programming schedule. In addition to its Web-based service, the network negotiated distribution agreements with DISH Network.TheBlaze Broadway JPEG

“We had the foundation of GBTV to start, but going from six hours a day to 24/7 is a huge jump,” said Eric Pearce, senior vice president of television operations. “We had about 40 days to get everything up and running. It was pretty intense.”

TheBlaze needed a partner that could manage its advertising at the right economics – and was capable of meeting its tight deadline. They initially contacted Broadway Systems in late July 2012 and were able to launch on schedule on Sept. 12.

“Of all the people we spoke to, Broadway was the most confident in working with us,” Pearce recalled. “They quickly came back with a plan and said, ‘We can do this.’ They were able to deliver what we needed so we, in turn, could deliver to our audience.”

While the majority of network programming is based out of Dallas, TheBlaze maintains its sales offices in New York City. Pearce said Broadway spent time at the network’s Times Square location training TheBlaze personnel how to use its Programming, Scheduling, and Traffic and Billing modules. “They configured their software to work best with our internal needs and the needs of our clients,” he added. “We are very pleased with what the Broadway software has allowed us to do.”

Pearce said Broadway’s integrated platform not only helps internal workflows between departments (including master control playout), but also helps TheBlaze provide better service to its advertising clients. “When it comes to integrating commercials, we have lots of departments working together,” he explained. “Broadway’s software makes it much easier for day-to-day production. Their trafficking system was a huge key for us. Our clients get top-notch service, and Broadway allows us to do that.”

Over the past 12 months, Broadway Systems has implemented or entered into long-term contracts with a number of national cable networks, including BBC America, MGM Syndication, MNET, Tennis Channel, and WWE. “Broadway has a proven track record with new networks, and we were proud to be part of the successful launch of TheBlaze,” said John Sorensen, president of Broadway Systems. “We engineered our end-to-end software platform as an integrated, modular solution that can grow with the cable network. The result is an efficient and configurable platform that is appropriate for the launch of a new network but robust enough to manage top 20 rated networks.”

About TheBlaze

Glenn Beck’s TheBlaze is a news, information & entertainment network dedicated to delivering high quality programming 24 hours a day, 7 days a week. The exclusive provider of Glenn’s daily television broadcast, TheBlaze also offers a full slate of thought provoking news and opinion shows like Real News and Wilkow, late night comedy like BS of A, family-friendly programming like Independence USA and Liberty Treehouse, provocative documentaries and other original specials covering a myriad of entertaining and enlightening topics. TheBlaze, which receives over 10 million unique online visitors per month, is the only network where you can find the facts and stories you care about most. TheBlaze – Truth Lives Here.

About Broadway Systems

Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform manages more than $3 billion in advertising revenues for top 20 rated cable networks as well as startups. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.

 

Second Generation of IDC’s Widely Deployed STAR Pro Audio Receiver to Be Introduced at NAB2013

Targeted ad insertion, shared hub support, time-shifting and lower bandwidth requirements make this next-level solution unique

image003-3Ottawa, ON – International Datacasting (TSX: IDC), a global leader in digital content distribution for the world’s premiere radio and television broadcasters, will launch the second generation of its popular STAR Pro Audio solution at the 2013 NAB Show, April 8 – 11 at the Las Vegas Convention Center (Booth SU3711.)

The second generation of the STAR Pro Audio solution opens up new revenue generating opportunities for radio networks by providing localized ad insertion. The new platform also enables time-shifting functionality, allowing broadcasters to play the right content at the desired time.  Broadcasters can now seamlessly adjust for time zones and rapidly adapt to conflicting live programming schedules.

In addition to increasing ad revenues and improving flexibility, the STAR Pro Audio solution significantly lowers per-channel costs through shared hub support. Additionally, it uses up to 70% less bandwidth compared to competitive solutions.

“With this next generation of STAR Pro Audio, radio broadcasters can look forward to two very important things—boosting revenue and lowering their operating expenditures,” said Del Lippert, Chairman of the Board and Interim CEO, International Datacasting. “The platform increases advertising revenues because it enables highly localized ad insertion. The ability to sell more targeted ads—by location, demographic, time zone, or language—means more revenue opportunities across the entire network.  “We’re eager to show off our next generation of STAR Pro Audio at the NAB show next month.”

STAR Pro Audio includes a copy split capability that allows operators to send select ads to specific regions or specific receivers. Audio files stored in the receiver can be inserted into live or recorded programming. Cost savings are realized through shared hub support which enables multiple radio networks to share one 4-channel receiver instead of having each network deploy its own standalone, single channel receiver. Additionally, STAR Pro Audio requires just 120 kHz space segment for stereo, as opposed to 440 kHz for competitive systems, resulting in further cost savings.

Industry experts believe there will be a resurgence of radio advertising due to the inclusion of FM radio receivers in smart phones. This will add millions of new FM radios in the market.

The second generation of the STAR Pro Audio solution will be featured at the NAB 2013 Radio PIT in Central Hall:

April 8th, 2:15 p.m. – 2:35 p.m. PT

April 9th, 1:15 p.m. – 1:35 p.m. PT.

Virginia Lee Williams, Vice President of Global Sales and Marketing, and Walter Capitani, Vice President of Product Management, will discuss the second generation of STAR Pro Audio at the above-listed dates and times.

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio solution, LASER targeted ad insertion platform, and the Digital Tattoo DTH over IP gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, with an international network of value-added partners and resellers. For more information visit: www.datacast.com.

Forward-Looking Statements:

This press release contains forward-looking statements reflecting IDC’s objectives, estimates and expectations that may involve risks and uncertainties, including statements about expected revenue impacts. IDC’s actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements. Factors that might cause actual results to differ materially include, but are not limited to, competitive developments; risks associated with IDC’s growth; any difficulties with integrating acquired product lines into IDC’s business and/or manufacturing procedures; any difficulties or disputes with IDC’s subcontractors, contract manufacturers and suppliers; IDC’s dependence on the development and growth of the satellite datacasting market; a lengthy and variable sales cycle for IDC’s products and services; IDC’s reliance on a small number of customers for a large percentage of its revenue; regulatory risks and intellectual property infringement. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, except as expressly required by applicable law. Forward-looking statements are provided to assist external stakeholders in understanding IDC’s expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements. More detailed information about potential factors that could affect IDC’s financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com, including, without limitation, IDC’s Annual Information Form dated April 29, 2011.

 

NAB2013: Digital Nirvana to Introduce First Cloud-Based Solution for Streamed Media Monitoring

AnyStream IQ™ Provides Recording, Logging, and Monitoring of Streamed Broadcasts for Web Captioning Compliance and Proof of Advertising

Newark, CA – At NAB 2013 Digital Nirvana will introduce AnyStream IQ™ – the industry’s first cloud-based solution for streamed media monitoring. It provides reliable recording, logging and monitoring of live and recorded streamed broadcasts for web captioning compliance and proof of advertising. Digital Nirvana will exhibit in Booth N3434 during the NAB convention, AnyStreamIQ_Logo_LRbeing held from April 8-11th at the Las Vegas Convention Center.

AnyStream IQ is designed specifically for the new streamed media monitoring requirements of broadcasters, content creators, aggregators and distributors.

Given today’s move toward “TV Anywhere,” broadcasters are expanding the video delivery ecosystem and are streaming video content to desktops and mobile devices.  Within this streamed programming, they are inserting ads that are different from ads running during the traditional broadcast. TV stations must create a log of their streaming content in order to provide a “proof of airing” to their advertising clients. There will be a growing need for online ad monitoring since industry experts are expecting a triple digit increase in ad growth for online media through 2017.

Another situation increasing the need for live stream monitoring is the new FCC web captioning requirements. These new mandates require broadcasters to provide web captioning for hearing impaired viewers.  Broadcasters must provide proof of compliance for these new mandates as well.

“AnyStream IQ is the first cloud-based solution to record and monitor streamed media for web captioning compliance and proof of advertising,” said Hiren Hindocha, president and CEO of Digital Nirvana. “We’re extremely eager to demonstrate this at NAB this year. We expect a very enthusiastic response from content creators who must comply with the new FCC mandates on streamed content. It addresses many challenges they now face, and greatly simplifies the entire process.”

AnyStream IQ provides the following capabilities:

  • Records and monitors live and recorded streams for proof of web caption compliance
  • Provides “proof of airing” for advertisers

It is a cloud-based subscription service, with no hardware or software to install. Users just specify the URL of the stream, and AnyStream IQ records the streams, extracts the closed captions (if any), and provides a browser-based interface to search the Anystream IQ 3 19 13recorded streams. With its Cut/Clip feature, users can make frame-accurate in and out points on video using the H.264 standard and share the clip for either compliance or proof of airing purposes. AnyStream IQ can easily complement a station’s current, in-house compliance logging system.

AnyStream IQ records both FLV and HLS streaming formats for desktop computers, tablets and smart phones. It extracts closed captions accompanying the streams. It also extracts advertisements within the streams.

As a cloud-based solution, AnyStream IQ offers several budget-friendly benefits. It eliminates upfront installation and server maintenance costs, and it turns monitoring into an operating expense as opposed to a capital expense. With subscription-based pricing, the cost of monitoring is spread over the course of an entire year.

In addition to AnyStream IQ, Digital Nirvana offers the traditional broadcast monitoring solution through its flagship product, Monitor IQTM   Used by broadcasters worldwide, Monitor IQ   provides a range of unique features including centralized management, automatic ad detection, a director’s audio track, as well as an advanced metadata harvester™.  Monitor IQ combines the functionality of content recording (HD and SD in full resolution), content searching, retrieve and repurposing, Web publishing, signal monitoring, air-check logging, archiving, ad verification and tracking, and competitive analysis in a scalable networked appliance.

About Digital Nirvana

Since 1996, Digital Nirvana has been empowering customers with innovative knowledge management technologies. By combining media and digital technology expertise, Digital Nirvana makes it possible for organizations to streamline operations and gain competitive advantage with advanced product and service offerings. The company’s portfolio includes the industry-leading Monitor IQ broadcast monitoring system, AnyStream IQ live stream monitoring solution, MediaPro content repurposing system, and repeat audio detection systems (RADS) for song tracking and ad tracking. A comprehensive service portfolio includes media monitoring and analysis, market intelligence and analytics, learning management services, and professional services.  Digital Nirvana is headquartered in Newark, California with offices in Hyderabad and Coimbatore, India. For more information, visit www.digital-nirvana.com.

 

Industry Veteran Larry Goodman Joins Broadway Systems’ Advisory Board

March 19, 2012 – Grand Rapids, Mich. – Broadway Systems, the leading provider of advertising management software for cable networks, announced today that Larry Goodman, a 30-year media and advertising industry veteran, has joined its Advisory Board. With his extensive experience in cable network advertising, he will provide industry insight and guidance to enhance the value that Broadway delivers to its cable network customers.

“Broadway Systems is an innovative company with terrific people, great resources, and a very impressive end-to-end advertising sales and traffic software solution,” said Goodman. “I believe you are going to continue to see this company grow at a very rapid rate, and I look forward to being part of their success.”

For almost two decades, Goodman worked at Turner Broadcasting, including eight years serving concurrently as president of CNN sales and marketing and president of operations for Turner Broadcasting Sales, Inc. During that time, he was directly responsible for more than $500 million in sales across CNN’s television, Internet, and barter syndication units. Plus, Goodman oversaw commercial operations and software development for all Turner networks and Web sites across the Advertising Sales Division. Earlier in his career, he held media planning positions at advertising agencies McCann Erickson and Grey Advertising.

In 2004, Goodman established White Mountain Media, through which he has provided consulting services for a number of public and private media companies, as well as media advisory services for private equity. He has received numerous industry awards, including the CAB President’s Award and Turner Broadcasting President’s Award, and was one of the first sales executives named a “Media Maven” by Advertising Age.

“Larry is well respected within the advertising community and brings a deep understanding of the issues facing Broadway’s customers on both the linear and digital sides of the business. He has literally walked in the shoes of our customers,” said Chris Noe, managing director, Broadway Systems. “We are very fortunate to have someone of Larry’s caliber and reputation working with our company.”

Goodman can be contacted at (914) 923-0145 or larrygoodman4@gmail.com.

About Broadway Systems

Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform is used to manage some of the top brands in industry and more than $3 billion in advertising revenues for top 20 rated cable networks and startups alike. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.