The following article was posted on the Fujifilm Optical Division Blog earlier today. You can check out the original text here.
The NAB Show is always an exciting event for us here at the Fujifilm Optical Devices Division, and 2014 was no exception. We were thrilled to introduce our Premier PL 85-300 Cabrio lens, XA55x9.5 field production lens, and HA18x5.5 HD ENG lens.
Attendees welcomed the new lenses and upgrades for broadcasting, sports, digital cinematography, and production applications with expected curiosity and enthusiasm. For those of you unable to make the trip to Las Vegas, or couldn’t stop by our NAB booth, here are some highlights.
Capping off an already stellar event for Fujifilm was winning a StudioDaily Prime Award for our Cabrio Series PL Mount lenses. According to the award’s organizers, finalists represent the top tier of new technology, creative thinking, and high-end craftsmanship in media and entertainment. The awards spotlight engineering excellence, usability, and value in technology products, and winners are selected based on the criteria of Features, Innovation, Value, and Ease of Use. We are honored to receive this award.
One of the highlights of our booth this year was a series of posters featuring testimonials from some of the industry’s most distinguished professionals spanning the industry, from cinematographers to engineers. Here are a few sound bites of what they had to say about Fujinon lenses:
“When I came across Fujinon’s 19-90, I was blown away. It holds the exposure consistently all the way through, and I love the image quality, sharpness, and how it holds the highlights.” – Tobias Schliessler, ASC, Cinematographer
“The Fujinon lenses we’ve used are all securely weather proofed, so our engineers only have to do routine cleaning and replace front element lens filters to protect the front glass. Then, they’re ready to go.” – Spruce McRee, President/CEO, Crosscreek Television Productions
“The quality of the lenses has always been excellent, and from a technical standpoint it meets all our requirements.” – Tom Dickinson, Chief Technology Officer, Bexel
“The encoding, quality and configuration the lenses are the best combination for our clients.” – Sam Nicholson, ASC – CEO and Founder, Stargate Studios
“The first time I saw and tested the 18-85 PL Zoom lens, it was the best thing I’d ever seen and it’s still my favorite.” – Otto Nemenz, Owner, Otto Nemenz International
“The focal range, weight and quality put the Cabrio series in a class of its own.” – Erik & Oliver Schietinger, Owners, TCS
“Camera operators who specialize in Entertainment shows prefer Fujinon lenses because of their smooth servo “feel,” useful lens features, and reliable performance.” – Keith Winikoff, Technical Director and Video Engineer for Entertainment and Live Award Show Productions
“The 18-85 has raised the bar on optical excellence.” – Eric Steelberg, ASC, Cinematographer
“For handheld work, there just isn’t anything that comes even close.” – Bill Sheehy, Director of Photography
“Fujinon produces the most exceptional products in the industry, but they also provide unparalleled support.” – David Lemmink, Director of Engineering, PRG Nocturne
“They are sharp, no distortion, and are beautiful wide open.” – Claudio Miranda, ASC, Cinematographer
“Their new Cabrio line is the ideal mix of a cine-style lens with familiar broadcast-style controls.” – Danny Walters, Director, Remote Engineering, Music Group, Viacom Media Networks
“The Cabrio 19-90mm is gorgeous, balanced, and the perfect range for vérité shooting.” – Tom Curran, Director of Photography, Night Train Pictures, Inc.
Stay tuned, because next time we’ll share the full testimonials so you can see exactly how these pros are using our lenses.