International Datacasting Teams with Irdeto to Deliver End-to-End Solution for Pay TV Operators

New offerings enable DTH operators and broadcasters to expand customer base, launch value-added services and secure new revenues

Ottawa, ON – As global demand for satellite and digital cable services surges, International Datacasting (TSX: IDC) and Irdeto (JSE: NPN) have joined forces to provide a seamless solution for overcoming the hurdles facing pay TV operators in fast-growing markets. The two companies demonstrated their offerings at the IBC 2013 show.

The partnership, which leverages Irdeto Media Protection, enables pay TV operators to launch new IP-based services and add subscribers within Multi-Dwelling Units (MDUs) while providing industry-leading content protection and revenue security. As a result, pay TV operators can significantly increase their subscriber base and revenue. Irdeto and IDC plan to complete integration and testing of these solutions before the end of this year.

Whether it’s via cable, satellite, terrestrial, IP, mobile or hybrid networks, Irdeto’s flexible family of media protection Multiscreen and revenue assurance solutions enable broadcasters to easily deploy new TV services and support new devices without interrupting existing subscriber services or compromising their digital assets. The company’s Media Protection suite ensures content is protected whether on managed or unmanaged devices, including STBs, mobile phones, tablets, computers, connected TVs or game consoles. Irdeto’s Revenue Assurance offering mitigates piracy on multiple platforms, preventing revenue loss and generating business intelligence. Irdeto’s Multiscreen solution increases customer loyalty by providing a personalized user experience that allows consumers to easily find and enjoy content on any device or network. With this full breadth of solutions for pay media available, the Irdeto and IDC partnership is poised for future collaboration and growth.

IDC’s Digital TattooTM DTH Over IP Gateway extends DTH service coverage across IP networks. It enables direct-to-home (DTH) satellite operators to offer services to residential customers over a standard Ethernet network. This approach is easy and cost-effective to implement, and allows the DTH operator to access a large and growing market while enabling the MDU owner to offer residents lucrative additional services like Internet connectivity and voice over IP, using the same infrastructure.

The second generation of IDC’s LASERTM Targeted Ad Insertion Platform made its European debut at IBC 2013. Broadcasters and service providers face licensing, regulatory and copyright issues that cost them millions of dollars in ad revenues. The LASER platform solves these problems and allows television networks and content distributors to maximize their ad revenues by providing targeted local ad insertion, blackout management, and DVB-S/S2 satellite video reception in one cost-effective platform. Regional or local content can be inserted at the edge of the network, significantly increasing the resulting revenue. As a result, broadcasters are no longer constrained by licensing issues, which prevent specific content from being shown in a part of the viewing area.

Bengt Jonsson, VP Sales, Asia Pacific, for Irdeto, explained that the combined strengths of the two companies provide especially important benefits to customers in fast-growing emerging markets: “Irdeto offers a full suite of Media Protection solutions throughout all regions in the world, and has long supported operators in key emerging markets like Russia, Eastern Europe, Asia, Latin America and Africa. Now, those operators can gain a real strategic advantage thanks to the integration with IDC’s solutions.”

“By increasing addressable market size with Digital Tattoo, and opening up targeted ad insertion opportunities with LASER, DTH operators and broadcasters can increase revenues and market share,” said Doug Lowther, CEO of IDC. “In rapidly growing and competitive content markets, that can be a significant competitive advantage.”

About Irdeto:

Irdeto is a world leader in Media Protection, Multiscreen and Revenue Assurance solutions for pay TV operators, OTT service providers and content owners. Irdeto enables pay media companies to provide a personal media experience for their consumers, uncover new revenue opportunities and offer new forms of entertainment on broadcast, broadband and mobile networks.  The company offers an advanced portfolio of conditional access, rights management, multi-screen, home networking, piracy control and business intelligence services. Irdeto’s success in the market is evidenced by its software security solutions being the most widely deployed in the world for pay TV on satellite, cable, terrestrial and IP networks and by helping customers preserve business value and generate new revenue with its Multiscreen services. Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). Please visit Irdeto at www.irdeto.com

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit:www.datacast.com.

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