FOR-A Forms Partnership with Colombia-Based Arrow Media to Increase Support in Latin America

Cypress, CA –FOR-A Corporation of America, a leading manufacturer of video and audio systems for the broadcast and professional video industries, announces its partnership with Bogotá, Colombia-based equipment dealer and systems integrator, Arrow Media Tech. The collaboration will strengthen FOR-A’s customer relations in the Latin American market, allowing them to offer a higher level of local support and hands-on training.

“I started Arrow Media to make a positive difference in the broadcast industry and offer a great value to our customers,” said Juan Carlos Mejia. “In my 30 years of experience in the business, I’ve known FOR-A as one of the consistently top manufacturers in the industry. We’re excited to begin working with them at such a pivotal time in the Latin American market, with so much progress being made in the broadcast technology market.”

“Juan Carlos Mejia brings his high level of expertise and industry knowledge in Latin America to FOR-A,” explained Mario Rodriguez, FOR-A’s Latin American Sales Manager. “Teaming up with Arrow Media will help us continue to build our business in this fast growing area. At FOR-A, we understand that customers expect and deserve more than just a sale. Arrow Media will provide the service and support that our customers need. We truly look forward to a long lasting partnership with them.”

FOR-A has made it a top priority to strengthen and expand its business in Latin America. The company plans to continue its involvement in numerous events in the region this year, including the hosting of road shows, training seminars, and participation in Latin American trade shows, such as Broadcast & Cable in Brazil and CAPER in Argentina.

Rodriguez added, “At FOR-A, we believe it’s imperative to listen to our customers. This feedback is how we determine the direction of developing technologies. Our partnership with Arrow Media will allow us connect even more closely with our Latin American customers.”

About FOR-A

FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 201-944-1120 or visit our web site at www.for-a.com.

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