The second screen experience has revolutionized television by enabling a viable, ubiquitous interactive television platform. While watching television, viewers increasingly use their tablets and smart phones to watch “second screen” content and share their thoughts on what they’re watching with potentially millions of others on social media platforms.
Having real-time data that measures and analyzes the nature, volume, and patterns of this social media activity is a valuable resource for broadcasters. Social data analytics can show what’s trending, create “brand lift” for products mentioned in social posts, engage the younger demographic, and support sales, marketing, and advertising efforts.
With its product Trendrr.TV, Trendrr offers a real-time platform for analyzing social data around television, media, and brands. It’s currently the only service that tracks television engagement across multiple data sources. Trendrr data can now be fed directly to Vizrt live graphics systems.
At the 2013 NAB Show at the Las Vegas Convention Center, Vizrt and Trendrr demonstrated how their complementary technology creates an end-to-end Social TV platform that lets broadcasters show viewers what’s trending in social media within real-time on-screen graphics. The demonstration, which took place at Vizrt’s booth, was one of several Social TV presentations by Vizrt and its key partners.
“Through our partnership with Trendrr, we’ve developed a streamlined solution that lets broadcasters acquire meaningful social data about their shows and push it to air quickly,” said Petter Ole Jakobsen, CTO of Vizrt. “This creates a snapshot of what viewers are saying about the show, its unfolding drama, and their reactions to hot topics at any given moment. This window on the social media world also gives TV producers, station management, and advertisers valuable insight into how to maximize their programming, second screen, and marketing efforts.”
Trendrr.TV analytics can parse voluminous social data by gender, viewpoint, geo-location, or any social strata or demo. The data can also show the level of social activity, when it’s surging or waning, and correlate heightened activity with specific events or topics. Trendrr.TV data can be fed to Vizrt’s live broadcast graphics systems for real-time display including: Viz Artist for 3D graphics design, Viz Trio CG graphics system; Viz Content Pilot, a template-based graphics system; and Viz Engine, a real-time HD video and 3D graphics compositing and rendering system.
“The importance for broadcasters to have the ability to elegantly integrate real-time viewer feedback , feelings and behavior is essential. This allows them to create the rich multi-platform user experiences,” said Mark Ghuneim, CEO of Trendrr.
Based in the Soho district of New York City, Trendrr is a real-time company. Its technology harnesses the value of big-data with industry specific solutions to Solve the problem of processing, understanding, and leveraging social data around television, media, and brands. To learn more about Trendrr, please visit the company’s website.
Vizrt provides real-time 3D graphics and asset management tools for the broadcast industry – from award-winning animations & maps to online publishing tools. Vizrt’s products are used by the world’s leading broadcasters and publishing houses, including: CNN, CBS, Fox, the BBC, BSkyB, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK, The Globe and Mail, Times Online, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.
Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com