Monthly Archives: May 2012

New Broadcast Pix Fluent Rapid CG 2 Software Integrates with Daktronics Scoreboards for Instant, Automatic CG Updates

Billerica, Massachusetts – Today Broadcast Pix™ has made available for download the release version of its new Fluent Rapid CG™ 2 software option for its Granite™ and Mica™ Video Control Centers™. The second-generation software can be integrated with Daktronics scoreboards controllers so as scores, clock, and other data change on a scoreboard, Fluent Rapid CG 2 automatically updates graphics created within Broadcast Pix’s built-in Harris Inscriber CG. Broadcast Pix will demonstrate the new functionality at InfoComm 2012, which runs June 13-15 in Las Vegas, Nev. (Booth C7345).

“From international soccer matches to high school football, sports is a dominant presence in live production,” said Ken Swanton, CEO, Broadcast Pix. “With support for scoreboards for multiple sports, Fluent Rapid CG 2 makes it easier than ever for Broadcast Pix Video Control Centers to deliver data-intensive CG graphics during live game coverage for Internet, television, and in-stadium audiences.”

The new Fluent-Rapid CG 2 software operates with Daktronics All Sport 3000, 5000, or 5500 series scoreboard control consoles. Supported scoreboards include baseball, basketball, football, hockey, lacrosse, soccer, and volleyball. All information on the scoreboard can be attached to on-air CG templates. Plus, Fluent-Rapid CG 2 can use a second channel to supply player statistics and graphics from a database.

A free upgrade for current Rapid CG customers, it also provides faster updates, clocks by-the-second, and dual-channel capabilities to update two different on-air graphics at once. It also automatically integrates RSS feeds and custom action buttons. Beyond live sports, Fluent Rapid CG 2 is ideal for all data intensive graphic applications, including election results, and it provides integration with EZNews for easy news automation applications.

 

About Broadcast Pix Broadcast Pix is the leader in live video production systems. Its Video Control Centers™ empower operators with patented techniques that combine cameras, clips and graphics to create compelling live video. The integration of a multi-format switcher, clip store, graphics system with a Harris or Chyron CG, and device controls provides the lowest cost of ownership at a fraction of the cost of a conventional control room to buy, staff and operate. Systems range from compact systems controlled by a touch-screen or voice-automation to sophisticated 2 M/E control panels. Customers include leading broadcast, corporate, education, religious, government, webcast, entertainment and mobile studios in more than 100 countries. Learn more at www.broadcastpix.com.

Broadcast Pix, Granite, Mica, Fluent Rapid CG, and Video Control Centers are trademarks of Broadcast Pix, Inc. Patented.

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PESA’s New Cattrax Web Browser-Based Software Controls Routers over Network

Huntsville, Alabama  – PESA, a leading U.S.-based custom design and build manufacturing company for professional audio and video signal distribution, will demonstrate its new Cattrax Web™ browser-based router control software at InfoComm 2012 (Booth N1327), which runs June 13-15 in Las Vegas, Nev. Expanding on the capabilities of PESA’s local network-based Cattrax software, Cattrax Web uses most common Web browsers as the client interface to monitor and control routers in locations around the world.

“The ability to manage routing switchers over a networked system has become critical for many video distribution operations facing personnel budget cuts,” explained Chuck Tillett, PESA president and COO. “Cattrax Web combines basic Internet components with PESA’s outstanding routing system control to deliver an elegant, intuitive solution.”

Ideal for monitoring, post production, or any networked remote location, Cattrax Web is compatible with the full line of PESA routers and can controlmatrix sizes from 16×16 to 1024×1024. It operates over Ethernet via TCP/IP and communicates directly with the PESA PERC2000 router control system. Cattrax Web pulls its configuration from the PERC2000 control card inside the routing matrix or an external 1 RU chassis assembly. Once configured, Cattrax Web can be used like any remote control panel linked to the system.

The basic Cattrax Web system supports up to 10 simultaneous clients, each with a unique password protected user profile to provide access to all or only part of the matrix. As the need for additional users grows, Cattrax Web can be expanded in blocks of 10, 25, 50, and 100 users.

Based on the Microsoft Windows platform, Cattrax Web is compatible with Windows Server 2003, 2008, or Windows 7 operating systems. It resides on a customer provided network server and supports Microsoft IIS (Internet Information Services) or Apache HTTP Server. The software offers customized features such as salvos, hot takes, and individual lock/unlock of sources or destinations. Plus, single or multiple destination blocks can be switched simultaneously.

About PESA

As a leading provider of audio/video connectivity, PESA offers a wide selection of routing switchers, matrix switchers, extenders, converters, media extenders, and signal processing gear to support government, military, industrial, commercial, broadcast and mobile truck applications. PESA offers one of the widest ranges of AV products – from large scale fiber optic routing to single-point CAT-5 DVI extenders – each with the integrity and innovative high performance technology expected from PESA. Our products are available around the world from a leading team of channel partners offering local support and installation; and all of our products are supported by 24/7 technical support. To learn more about our technologies and services visit www.pesa.com. PESA is located in Huntsville, Alabama with regional offices throughout the United States.

All products mentioned herein are trademarked property of their respective owners.

Press Contact

Mark J. Pescatore

Pipeline Communications

561-531-3106

mark@pipecomm.com

 

Company Contact

Dan Holland
VP, Product Marketing
256-726-9200
dholland@pesa.com

Powerband Films Pushes Extreme Sports Cinematography to the Limit with FUJINON PL Lenses

 Wayne, N.J. – On a given shoot they may be capturing the grueling tension of a 24-hour car  race or the adrenaline excitement of a 400-foot motorcycle jump. But veteran extreme action sports cinematographers Mike “Mack Dawg” McEntire of Mack Dawg Productions and Jay Schweitzer of Powerband Films know one constant: the rock solid performance of lenses from the Optical Devices Division of FUJIFILM North America Corporation.

McEntire and Schweitzer recently put FUJINON’s Premier PL mount zoom lenses, the 75–400mm/T2.8 – T3.8 (HK5.3×75) and the FUJINON 24-180 mm/T2.6 (HK7.5×24) to an extreme test, shooting “Red Bull: New Year. No Limits” jump event for their independent feature documentary on daredevil distance jumps. Both lenses were mounted to Red Epic cameras in this extremely challenging environment.  The shoot occurred at night with dense fog.  For the event, a snowmobile and a dirt bike jumped in tandem over a section of the San Diego Bay.  The snowmobile jumped over 400 feet, and the dirt bike soared just shy of 400 feet.  In order to capture the jumps in their entirety, the two cinematographers needed lenses that were sharp, wide open with a long range on the zoom.  They found the ideal fit with the Fujinon Premiere PL glass.

McEntire is the owner of Mack Dawg Productions, a company known globally as one of the top action sports film companies. Mack Dawg has been producing extreme sports films since 1988. McEntire and fellow extreme sports cinematographer Jay Schweitzer started Powerband Films to collaborate on the “On the Pipe” series of freestyle motorcycle films 10 years ago. The “On the Pipe” films have been the definitive films on dirt biking since their collaboration began.

McEntire relied on the versatile 75-400mm again on a RED Epic camera to shoot the Rolex 24 GRAND-AM car race in Daytona Beach for Continental Tires. McEntire explained, “Both events required varied focal lengths. I found the 75 to 400mm range to be incredibly useful. It’s the longest range PL mount zoom lens available and with unbelievable 4K performance. Even shooting at a wide open T2.8 aperture for the Red Bull event, staged at night with serious fog to contend with, images were razor sharp edge to edge. It provided great-looking, slow motion footage that we like to use a lot.”

For the Rolex race, Continental wanted artsy footage for a one-hour television feature. “I was able to shoot all night in marginal light and produce amazing results,” McEntire described. “In the daytime, I captured high-speed action employing ND filtration to shoot wide open without any flare problems. My goal was to capture beautiful shallow depth of field material that you don’t normally see in a car race. I would’ve had a very hard time trying to do this with any other lens. Having a long zoom that performs like the FUJINON 75-400 in all types of light was a dream come true. This lens made a real difference in my images – at both events.”

Many of the events that McEntire and Schweitzer shoot are daredevil jumps, stunts and professional sports where the athlete has just one attempt to get it right. They have to nail a perfect shot every time.  McEntire said, “The FUJINON 75-400 mm is absolutely the best lens I’ve ever come across for this type of work. The build quality is fantastic, with buttery smooth gearing that makes pulling focus a treat. It delivers a punchy, crisp image with black blacks and colors that pop. After such a great experience on these very demanding shoots, I’m looking forward to trying out the other two zoom lenses in the Premier series with upcoming productions.”

To view footage cinematographer Jay Schweitzer shot for the  “Red Bull:New Year. No Limits.”  event with the 24-180 mm Premier Series PL Mount lens, please click on the link above.

About MackDawg Productions

MackDawg Productions was formed in 1988 and has been at the forefront producing action sports content since that day. To date, Mack Dawg Productions has released over 40 films encompassing skateboarding, snowboarding, surfing, dirtbiking, as well working on motion pictures, national commercial spots and TV programs. Today MDP is alive and well, focused on several documentary projects as well as continued work on high-end commercial, viral marketing and TV programming. http://www.mikemcentire.com/

About Powerband Films
With more than 30 years experience capturing the full-throttle excitement of athletic competition, Powerband Films boasts a crew of some of the top action sports cinematographers in the world. Whether shooting landscape scenics, time-lapses, or high-speed competition.   On the water, in the mountains or off the road, Powerband strives to deliver a masterpiece of art and wonder using motion picture images.. Visit http://powerbandfilms.com/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com

Nat Geo Documentary “War Elephants” Shot With FUJINON Zoom

Follows Work of Long-Time FUJINON Shooter Bob Poole at Gorongosa National Park

Wayne, N.J., May 23, 2012 – FUJIFILM North America Corporation, Optical Devices Division has announced that “War Elephants,” a nature documentary featuring the cinematography and conservation efforts of DP Bob Poole was shot using FUJINON lenses.  The documentary first aired on April 22, 2012 at 8pm ET/PT on Nat Geo WILD.


“War Elephants” also won the best documentary prize at the prestigious Sun Valley Film Festival in March. A link to the beginning of the film can be found here:  http://www.poolefilms.com/index.html

NGTV’s in-house Director of Photography Eric Cochren for “War Elephants” turned the cameras on Poole, whose award-winning cinematography sheds light on the dangers facing the majestic but threatened animals of the African plains. “War Elephants” prominently features the elephants that roam Mozambique’s Gorongosa National Park. Starting in 1977, a 16-year-long civil war ravaged the country, leaving more than one million people dead and wiping out nearly 95 percent of the park’s wildlife.  Elephants, poached for their ivory, were among the hardest hit — their population was reduced from more than 2,000 to just over 100. Today, peace has been restored to Mozambique, but the surviving elephants still carry the emotional scars of war.

Featured with Poole in “War Elephants” is his sister, Dr. Joyce Poole, a world-renowned zoologist specializing in the health and welfare of elephants, including their unique means of  communication.  About their plight, Dr. Poole describes, “We’re talking about animals that are intelligent, highly social, and probably capable of revenge. This kind of [war] experience has left a deep scar. We’re not here to make them forget. We’re here to teach them that they are safe. Gorongosa today may be the best place in Africa to be an elephant.”

Bob Poole’s lifework— including his efforts to document the life and death struggles of elephants against natural and manmade threats—is the central theme of “War Elephants.”  Cochren employed an extreme telephoto HA25x16.5BERD HD Premier Series zoom lens to document Bob’s work. Throughout the film, Poole is seen shooting with his FUJINON HA25x16.5BERD and HA13x4.5BERDHD super wide-angle zoom lens. Poole also utilized his FUJINON TS-P58A external stabilizer for shots requiring image stabilization on either lens. For both Poole and Cochren, FUJINON lenses have proven to be durable and rugged in inclement weather conditions—such as the powerful winds, extreme heat, and massive sandstorms common to the African plains.

To see footage of Bob Poole on camera in “War Elephants,” please click on the following link:

http://www.poolefilms.com/bob_on_camera.html

Today, the remaining elephants are traumatized by violence, and as a result, quite hostile and aggressive towards humans.  Nevertheless, DP Poole repeatedly risks his personal safety to capture breathtaking images of the elephants in their natural habitat.

“Since the elephants are wary of humans and have an uncanny sense of smell and earth vibrations, Joyce and I must observe them from considerable distance,” said Poole.  “They can charge at you from a half-kilometer away and attack if they believe they are in danger.

“Filming the elephants at great distances requires highly stable, high-performance optics and camera equipment,” Poole continued.  “My FUJINON 13x wide angle zoom establishes scenic and beauty shots, and my 25x telephoto zoom helps locate subjects and then zero in.  If I’m properly set-up, balanced, and leveled, I don’t miss any priceless moments of animal behavior anymore.”

In Bob Poole’s two most recent NGTV wildlife documentaries, “Great Migrations” (November 2010) and “Africa’s Lost Eden” (March 2010), he focused on the plight of elephants at Gorongosa National Park in Mozambique.  Besides producing over 30 nature documentaries for NGTV, Poole is also a member of the board of Gorongosa National Park, which is entrusted with its restoration and preservation.

Bob Poole is also employing his FUJINON lenses in the production of a digital textbook available on the iPad regarding the plight of Gorongosa National Park, and he plans to produce a digital field guide for the park.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com

New PESA PRO AV Router Switcher Offers Internal Power, Optional Pushbutton Control

Huntsville, Alabama – May 23, 2012 – PESA, a leading U.S.-based custom design and build manufacturing company for professional audio and video signal distribution, recently expanded its PESA PRO line of professional AV routers with the new PRO-3GSDI-1616 Routing Switcher. It supports all common SMPTE and ITU standard serial digital video signals, as well as embedded audio and other ancillary data required for HD-SDI and DVB/ASI sources. The new router will be featured at InfoComm 2012 (Booth N1327), which runs June 13-15 in Las Vegas, Nev.

Positioned at a more competitive price point, the PESA PRO line includes several new features that make it attractive for small to mid-sized video switching environments. The product line is ideal for SD-SDI, HD-SDI, and 3G-SDI switching applications in digital cinema, telemedicine, O&P, high-end presentation rooms, satellite imaging, military command centers, and simulation/visualization environments.

Two models are available: the PRO-3GSDI-1616-C and the PRO-3GSDI-1616-PB, which includes a local pushbutton control panel. Both models feature an internal power supply and can have multiple remote control panels added via an Ethernet interface.

The PRO-3GSDI-1616 supports standard data rates from 50Mbps to 3Gbps and video transports up to 1080p/60. All inputs are auto-equalized. For digital cinema high definition video distribution requirements, it can be configured to switch SMPTE 372M dual-link HD-SDI in configurations up to 8×8.

With standard SMPTE formatted outputs, each signal is auto-sensed and re-clocked to the appropriate transport stream. Signals can be re-clocked up to 100m for 1080p/60. For non-standard formats, re-clocking circuitry can be set to bypass mode. Two independent reference inputs allow easy selection of genlock from a black burst or tri-level sync source.

The PRO-3GSDI-1616’s compact 1 RU frame design features front load, hot swappable card sets, and includes space for an optional redundant power supply and controller module. It is also compatible with PESA’s Cattrax™ graphical user control interface, which supports comprehensive configuration, diagnostics, and monitoring of the full line of PESA router frames. The software is installed on a host PC running the Windows® operating system and communicates via an Ethernet port located on each router.

The PRO-3GSDI-1616 has an MSRP of $5,995 and is available now.

About PESA

As a leading provider of audio/video connectivity, PESA offers a wide selection of routing switchers, matrix switchers, extenders, converters, media extenders, and signal processing gear to support government, military, industrial, commercial, broadcast and mobile truck applications. PESA offers one of the widest ranges of AV products – from large scale fiber optic routing to single-point CAT-5 DVI extenders – each with the integrity and innovative high performance technology expected from PESA. Our products are available around the world from a leading team of channel partners offering local support and installation and all of our products are supported by 24/7 technical support. To learn more about our technologies and services visit www.pesa.com. PESA is located in Huntsville, Alabama with regional offices throughout the United States.

All products mentioned herein are trademarked property of their respective owners.

FOR-A to Introduce the FT-ONE—World’s First Full 4K Super Slow Motion Camera—at Cine Gear Expo Los Angeles

Cypress, California, May 22, 2012 – FOR-A Company Limited, a leading manufacturer of video and audio systems for the broadcast and professional video industries, will debut the FT-ONE full 4K high resolution variable frame rate camera—the world’s first full 4K super slow motion camera—Booth S320 at Cine Gear Expo, which runs from June 1-2 at The Studios @ Paramount in Hollywood.  Now in its 16th year, Cine Gear Expo is the premier film, video, and digital media expo for the entertainment industry.

Harnessing the power of a state-of-the-art, FOR-A originally developed, high-sensitivity CMOS color sensor “FT1-CMOS”, the FT-ONE records and plays back full 4K (4096 x 2160) film look imagery.  To achieve its full 4K super slow motion (“super slomo”) capabilities, the FT-ONE will record up to 1,000 frames per second.

Images are captured as uncompressed raw data on the system’s internal (RAM) memory, which has a recording capacity of 8.5 seconds. This data is then stored on one of two hot-swappable SSD cartridges. Each cartridge is capable of storing 75 seconds of full 4K resolution images, enabling up to 150 seconds with a maximum of two SSD cartridges.

The FT-ONE is capable of simultaneously recording and playing back in full 4K resolution.  At the user’s preference, one output channel can provide either full 4K output, or four 1080p HD-SDI outputs; while the other output channel provides down-converted HD-SDI for live viewing and the control menu.

“While digital cinematography has been widely adopted within the motion picture production and post production communities, there has been a technology gap—the ability to record super slow motion image at full 4K resolution,” said Hiro Tanoue, President for FOR-A Corporation of America. “The new FT-ONE completes the 4K workflow by introducing this ability, with the high-level performance this application demands. We chose Cine Gear Expo as the venue for our breakthrough announcement since this event draws key decision makers and creatives seeking the latest solutions for high-end entertainment production.  With the FT-ONE camera rolling, they can rest assured they won’t miss that critical action shot.”

The FT-ONE camera uses a PL mount lens and the global shutter system makes the FT-ONE free from the picture distortion caused by the rolling shutter system. The FT-ONE is designed as a self-contained unit that is dependable and easy to use.  It weights 7kg in a size of 235mm(W)x294mm(H)x384mm(D).

About FOR-A

FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 714-894-3311 or visit our web site at www.for-a.com.

FUJIFILM Optical Devices Division to Exhibit at Cine Gear Expo

Product Display to Include New PL 19-90 Cabrio Lens

Wayne, N.J., May 21, 2012 – FUJIFILM North America Corporation, Optical Devices Division will showcase several products designed for the film and video production community at the Cine Gear Expo, which takes place in Los Angeles at The Studios at Paramount in Hollywood from June 1-3. The company will display its Premier Series of PL Mount zoom lenses, including the new 19-90 Cabrio compact zoom, a variety of HD broadcast lenses, accessories for studio and field production, as well as its wireless control system for remote lens control.

Cine Gear Expo marks the first time that the PL 19-90 Cabrio (ZK4.7×19) Mount Zoom will be shown exclusively to the west coast film and video production community. The lens features a detachable servo drive unit – a first for Cine-Style lenses – making it suitable for use as a standard PL lens or as an ENG-Style lens. With a 19-90mm focal range, T-stop 2.9, and weight of only 2.7kg including servo motors, it boasts the longest focal range available in a light weight zoom.  The ZK4.7×19 also features flange focal distance adjustment, macro function, and is LDS (Lens Data System) and /i metadata compatible. It will be shown working on a Sony F3 camera at the Cine Gear show.

“We’re eager to showcase our new products exclusively to the video and film production industry at this year’s Cine Gear,” explained Thom Calabro, director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “We’re particularly excited about displaying our new PL 19-90 Cabrio zoom, which features a first for cine-style lenses with its detachable servo drive. Our company is proud that many of the entertainment industry’s top directors and directors of photography have continually relied on FUJINON lenses and accessories. We look to maintain that level of trust with our customers. We always look forward to exhibiting at Cine Gear and showing our latest technological advances to this dynamic market.”

The Optical Devices Division will exhibit its entire family of Premier PL Mount Series lenses, available in 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8. This 4K+ series of FUJINON lenses feature the fastest T speeds available in a group of zooms, with color matched 4K and beyond optical performance. All four zooms are similar in size and weight, with uniform gear placement and front barrel diameters, enabling quick and efficient lens changes. At Cine Gear, the 18-85mm PL Mount lens will be shown on Sony’s new high-end digital motion picture camera, the F65 CineAlta.

Additionally, a number of FUJINON HD broadcast zoom lenses and accessories will be on display, including the new wireless control system for remote control of FUJINON lenses.

The company will also exhibit its ergonomically designed DigiPower servo control system for FUJINON Select and Premier Series lenses. This new digital servo features lower power consumption, and reduced backlash for an extremely precise and steady zoom movement.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com