(Tel Aviv, Israel/Seoul, S. Korea, March 20 2012)
SterGen (www.stergen.tv), a leading provider of 3D technology and metaOcean—an IP marketing right holder of the Korean Pro Football League (www.k-league.com) and premiere sports broadcast service provider, signed an agreement to use SterGen LIVE! real-time 3D conversion platform to make 3D sports programming available to the Korean broadcasters & carriers.
SterGen’s innovative technology enables real-time conversion of 2D camera feeds and program footage into true stereoscopic 3D – in a quality that is similar to and often higher than native 3D shooting. Its real-time 3D image processing gives producers a quality and yet cost-effective alternative to expensive, logistically complex native 3D production.
“3D adds an exciting dimension to sport viewing” said JI Kwon, metaOcean CEO. “We’re excited to partner with SterGen and add 3D flavor to the Korean League football matches – as well as to other sport broadcasting in the market.”
“SterGen’s cutting edge technology enables us to offer a real time 3D version of matches– based on 2D HD input – in a way that will be optimized to different type of screens.” added Kwon. “We will be able to provide one 3D version to TV, another version to mid size screens and an optimized version, with a stronger 3D effect to the new exciting 3D glasses-free phones – and all in real time. “
“SterGen is proud to work with an innovative yet experienced partner like metaOcean.” adds Ofer Wolf, CEO of SterGen. “We looked at several potential partners in Korea and found that metaOcean has the optimal team and capabilities to take our ground breaking technology to the advanced market of Korea.”
metaOcean will deploy SterGen’s high availability system at their production facility in Seoul, followed by a launch of a ‘3D campaign’ in the Korean football market during Q2/12.
metaOcean & CO, Inc. is the sole business owner to all internet-based intellectual properties of the Korean Football Association, conducting business activities that includes A-matches and affiliated businesses with other professional major leagues in the Asiaian region.
Additionally, metaOcean serves as Marketing and Promotional regional partner with the official partners of FIFA World Cup, operating campaigns with major broadcasters and online portals both within Korea and in Asia. metaOcean executed successfully campaigns for major business group partners such as LG, Hyundai, Samsung Electronics, POSCO, Korean Telecom, and Budweiser.
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SterGen Hi Tech Ltd develops 2D to 3D video conversion technologies for the sports broadcasting market. SterGen’s mission is to provide high quality 3D sports content in real time in a cost effective way. SterGen’s technology is an easy-to-use software module that resides in a commercial hardware and converts in real time a regular 2D sports feed to stereo 3D. It can be placed anywhere on the video path – in the stadium, studio, cable’s head end or in the cloud. SterGen was founded by the co founder of Orad, SportVU, Seambii and other companies from the broadcasting space and its key shareholders are TheTime, Vizrt and Dr. Miky Tamir