Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division has announced that     Director of Photography (DP) and Director Jay Kriss used FUJINON E-Series Digital Cinematography HD lenses exclusively in the production of his full-length historical documentary, “Harvesting the High Plains.”

The film is slated to air late summer or fall nationally this year on the PBS network.  Kriss co-owns the film production company Inspirit Creative, based in Williamsburg, VA, with Producer Sydney Duvall.  For more information on the film, please click on www.harvestingthehighplains.com or www.kpts.org.

Kriss began shooting the documentary in the summer of 2010 using a Panasonic AJ-HP3700 P2 HD VariCam camcorder outfitted with a FUJINON HAe10x10 (10x100mm) E-Series HD zoom lens.  In early 2011, he added a complement of FUINON E-Series HD prime lenses, including the HAeF5 5mm; HAeF8 8mm; HAeF10 10mm; HAeF12 12mm; HAeF16 16mm; HAeF20 20mm; HAeF34 34mm; and HAeF54 54mm, which enabled him to match the needs of each shot with the ideal lens.

 “Harvesting the High Plains” recounts the hardships and challenges faced by farmers during the 1930’s Dust Bowl, a time when farmland was devastated by extreme drought and excessive farming.  The 90-minute film tells the true story of two farmers—Ray Garvey of Wichita, Kansas and John Kriss of Colby, Kansas—who are credited with the expanded use of the innovative Summer Fallow agricultural method as well as other innovative farming methods that transformed uncultivated prairies into high yielding fields of wheat while conserving and respecting the land they used. The film depicts the fortitude of the American spirit that brought the country out of the Great Depression.  “Something we all need to be reminded of in this present time,” stated Kriss.

“The FUJINON digital cinema lenses gave me creative latitude that exceeded anything I’ve experienced with other brand lenses,” said Kriss. “This film greatly benefits from the depth of field, precision, and clarity these lenses produce.”

“We really put these lenses to the test by shooting for weeks under extreme production conditions,” Kriss said.  Besides temperatures exceeding 102 degrees, the lenses were continually subjected to extremely hot, dry, dusty winds common to the plains of Western Nebraska and Western Kansas.  Every evening, Kriss would spend 1.5 to two hours meticulously cleaning dust from the lenses, but they never failed to perform flawlessly.

“We also pushed these lenses creatively,” Kriss said.  “We adjusted the camera’s menus to shoot monochromatically, and then affixed a ‘Red 25’ filter to the lens to obtain a high contrast effect.  Since the filter costs 4.5 stops, it was extremely advantageous to be able to open the lenses as far as possible, from T2.2 to T1.6, to maximize available light.” This also allowed Kriss to shoot with a very open lens, a style he prefers.

Kriss also cites the excellent service and support he received from his FUJIFILM Optical Devices sales executive, Bob Van Bodegon, as well as John Heinke of Hampton, VA-based Digital Video Group.

The finished film pulls together black/white establishing shots, historical footage, interview segments shot in color, and a black/white scene featuring actors in 1930’s period dress operating vintage farm equipment to harvest a field of wheat.  Currently in post, “Harvesting the High Plains” will be color graded to adjust and match the contrast and color temperatures of all scenes prior to 35mm mastering.

DP Kriss and Producer Sydney Duvall co-wrote the script, which was based upon tens of thousands of letters exchanged by Ray Garvey and John Kriss.  The letters, sent daily via the U.S. Postal Service, documented the history of their massive farm operation, GK Farms, as well as the national challenges caused by such historical events as The Great Depression, The Dust Bowl, and World War II.

According to Duvall, “This film documents the strength and resilience of these two farmers as they persevered to build an agricultural enterprise that eventually produced an unprecedented one million bushels of wheat by 1947—an accomplishment we hope will inspire contemporary Americans, many of whom are also facing tough economic times.”

Inspirit Creative is also partnered with Back 40 Films in the feature documentary production, “The Vanishing Hemlock.” The documentary focuses on the mass-scale death of more than 75 percent of the hemlock trees throughout the Smoky Mountains, and one man’s commitment to save what’s left.   At times Kriss climbed more than 100 feet into a tree to shoot, and also captured extensive aerial footage with his Fujinon lens.  Produced by David Huff and Back 40 Films in association with Inspirit Creative, “The Vanishing Hemlock” will be released on Arbor Day in 2012. For more information and to view footage, visitwww.thevanishinghemlock.com.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:http://www.fujifilmusa.com/products/optical_devices/index.html



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