FOR-A ANNOUNCES PARTNERSHIP WITH BRAZILIAN INTEGRATION FIRM; PLANS TO EXHIBIT AT SAO PAOLO-BASED B&C SHOW

Fort Lee, N.J. – In order to better serve the company’s expanding business in Brazil, FOR-A, a leading manufacturer of video and audio systems for the broadcast and professional video industries, has announced a partnership with São Paulo-based systems integration firm, Line Up. Additionally, FOR-A will highlight its most recently introduced products at the upcoming Broadcast & Cable Show within the Line Up (Booth E8) and Tecnovideo (Booth D21/D22) booths. The show takes place August 23-25 at the Imigrantes Exhibition Center in São Paulo.

Line Up is the first systems integration firm FOR-A has partnered with in Brazil, and they will also serve as a FOR-A equipment distributor. Line Up’s clientele includes television networks such as: Bloomberg TV, MTV Brasil, and ESPN Brasil, as well as universities and local television providers.

“Partnering with Line Up is an exciting opportunity for us,” explained Pedro Silvestre, FOR-A Corporation of America, Sales Director. “FOR-A’s presence in the Brazilian broadcast and professional video industries is quickly increasing. Working with Line Up allows us to fulfill our customers’ needs and continue to strengthen and grow our business in this important region. Line Up is highly regarded for its work in building mobile production trucks and turnkey systems, which are areas we’re looking to expand in Brazil and all of South America.”

In addition to teaming up with Line Up, FOR-A currently works with Brazilian equipment distributor Tecnovideo. At Tecnovideo’s B&C booth, FOR-A will display some of their recently introduced products, including: HVS-350HS HD/SD 1.5 M/E portable video switcher, HVS-300HS switcher with VRCAM2 sensor-less virtual studio system, MV-3200 Series multi-viewer, VFC-7000 variable frame rate camera, LTR-100HS video archiving recorder with Media Concierge content management, and FA-9500 3G HD/SD multi-purpose signal processor.

FOR-A will also be demonstrating its technology at Line Up’s B&C show booth and plans to exhibit the HVS-300 portable video switcher and FA-9500 signal processor.

“Working with FOR-A allows us to provide businesses here in Brazil with the reliable, innovative technology that FOR-A is known for in the professional video and broadcast industries,” says Nilson Fujisawa, Line Up, Sales Director. “We look forward to showcasing FOR-A products at our Broadcast & Cable show booth and to
a mutually beneficial and long-standing relationship with them.”

The Broadcast & Cable show focuses on technology equipment and services for television engineering, broadcasting, and telecommunications. Organizers expect approximately 180 exhibiting companies, representing hundreds of brand names and with an expected attendance of 10,000 professionals from different countries in South and North America, Europe and Asia. Broadcast & Cable has established itself as an exhibition with a highly select visiting public, where 85% of the professionals have decision-making purchasing power.

About FOR-A
FOR-A Corporation of America is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction, and professional video markets. For more information about FOR-A’s product line, call (714) 894-3311 or visit our web site at www.for-a.com.

FOR-A is the official spelling of FOR-A Company Limited. In print, please use all capital letters when referring to the name of FOR-A.

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