Monthly Archives: July 2010

Outdoorsman Buck McNeely Shoots with FUJIFILM Premier Series Lenses

WAYNE, N.J., July 28, 2010 – Buck McNeely considers himself to be one of the luckiest guys in the world. Shooting with FUJIFILM Optical Devices U.S.A., Inc. (formerly known as Fujinon) lenses for the past 20 years, he has been able to combine his passion for hunting and outdoor activities with his vocation of producing adventure-based television to create his internationally syndicated TV series, The Outdoorsman with Buck McNeely.

Over the last few years, McNeely has organized and shot elk hunts in Colorado, bird hunts in Mexico, a fishing trip in Costa Rica, and several deer hunts on his ranch in Missouri. McNeely has led expeditions in Siberia, New Zealand, Argentina, Africa, Brazil, Iceland, and all over North and South America. In 2007, the series began producing its episodes in HD, and now shoots using a Panasonic AJ-HDX900 DVCPRO HD camcorder with FUJIFILM’s Premier Series HA22x7.8BERD and HA25x11.5BERD HD ENG-Style lenses.

“For most hunting applications, the Fujifilm HA22x7.8BERD HD ENG-Style zoom lens is perfect,” he said. “It has a smooth zoom that is strong enough to get the glass on anything under 200 yards with good images. The 2x extender certainly helps when you’re filling the frame with something at that extreme range.”

Buck McNeely uses FUJIFILM Premier Series HD ENG lenses during the production of his internationally syndicated series, The Outdoorsman with Buck McNeely.


For a recent fishing expedition to Costa Rica, McNeely found the HA22x7.8BERD was a versatile lens that could quickly accommodate changing shooting requirements. “I was able to get good footage of me standing five feet away from the camera catching a fish, and then zoom to a fish breaking the water 40 yards away from the boat,” he said.

McNeely’s expeditions usually include one or two cameramen. On occasion, he’ll also be joined by his two sons, Max and Rex, or a celebrity guest. “I’ve had Ollie North, Gen. Chuck Yeager, Barbara Mandrell, Frank Stallone, Gov. Jesse Ventura, Kurt Warner and other football players, politicians, and actors on the show,” said McNeely. “We film what happens, come back, look at the footage, then I’ll write the script around the footage and tell the story of that adventure.”

The Outdoorsman with Buck McNeely was launched on a Missouri cable access station in 1985. As a mass communications major at Southeast Missouri State University, McNeely started the show as a college project. Over the years, it has aired on ESPN, USA, Fox Sports, and other networks.

“We built the distribution base on over 530 TV stations in the U.S. and internationally into the largest syndicated adventure series in the world,” said McNeely. “The best part is we’re not done yet. We have future productions in various worldwide locations. As we build out our next generation of HD content, FUJIFILM lenses are an integral part of my camera package.”

About FUJIFILM Optical Devices U.S.A., Inc.
FUJIFILM Optical Devices U.S.A., Inc. is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about FUJIFILM broadcast and communications products, call (973) 633-5600 or visit our web site at http://www.fujinonbroadcast.com.

(Effective July 1, 2010, FUJINON INC., a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets, is now FUJIFILM Optical Devices U.S.A., Inc., a newly formed subsidiary of FUJIFILM North America Corporation.)

ABOUT THE OUTDOORSMAN WITH BUCK MCNEELY:
On the air since 1985, McNeely is Producer and Host of The Outdoorsman with Buck McNeely. Twenty five years on the air with a Mass Media platform broadcasting to more than 530 TV stations nationwide and in International distribution. The format features world class locations, celebrity guests, conservation issues and high adventure in a family oriented format. The series is the world’s largest syndicated TV adventure series. For more information and to sign up for FREE e-newsletters, visit http://www.outdoorsmanint.com

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FUJIFILM Optical Devices U.S.A., Inc., 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600.
Fax: 973-633-5216. Web site: http://www.fujinon.com.

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Brookline Access Television Selects Broadcast Pix Slate 5000s for New Facility’s HD Control Rooms

Billerica, Massachusetts – Broadcast Pix™ today announced that Brookline Access Television (BATV), a nonprofit organization that operates two public access channels in Brookline, Mass., has installed two Slate™ 5000 live production systems in its new 10,000-square-foot production facility. BATV celebrated the grand opening of its new home in late March, though it has been using the new Slate 5000s since its soft launch in January.

Brookline Access Television executive director Peter Zawadzki shows off one of the organization’s two new Broadcast Pix Slate 5000 live production systems, which are installed in identical HD control rooms.


As the executive director of BATV, Peter Zawadzki is on a mission to change the perception of public access television. Between its two channels, BATV is committed to providing a wide range of programming, including documentaries, studio-based talk shows, and coverage of local government meetings. “Public access is a valuable asset to the community and an important First Amendment resource,” he said. “We like to think our new facility is one of the most technologically advanced community multimedia centers in the country.”

A significant upgrade from BATV’s previous home, a 2,000-square-foot temporary facility with only four edit stations, the new space features two HD studios with Sony PMW-EX3 cameras and Kino Flo lighting instruments. Two identical HD control rooms are anchored by the Slate 5000 systems and Yamaha 01V96 digital audio mixers, which are controlled through the Slates. Each studio includes a robotic camera that can be controlled through the Slates as well.

The two control rooms are interconnected, so if BATV has an extremely large production that requires the use of both studios, one control room can handle the production. The control rooms are also wired to control robotic cameras in the auditorium of nearby Brookline High School, which houses the meetings for the town’s legislative arm of government.

BATV takes full advantage of Slate’s Fluent™ workflow tools, including the built-in Inscriber CG and clip and graphics stores. Several shows use virtual backgrounds, so Slate’s built-in chromakey also gets regular use. “For these shows, we often use Fluent Macros to create presets that automatically change the virtual set to correspond with the different cameras,” Zawadzki said. “In some situations, we can almost direct an entire program just using macros.”

Instead of a monitor wall, Fluent Multi-View feeds input sources to one 52-inch Sony LCD monitor in each control room. And Fluent Watch-Folders, which allows content to be sent over a TCP/IP network from edit stations to the Slate for immediate access, also gets utilized. “We don’t use it much for simple productions,” Zawadzki noted, “but it’s invaluable when we have to add graphics at the last minute, such as during election coverage.”

In an effort to avoid control rooms that look like a hodgepodge of equipment racks, the new Slate 5000 control panels are recessed into custom consoles manufactured by TBC Consoles. “In public access, particularly with volunteer crews, you can have a room full of help or a one-man operation,” said Zawadzki. “Our consoles are designed to allow one TD easy access to the equipment needed to run an entire production – but they are also roomy enough to accommodate a full crew when necessary.”

BATV also supports 45 Apple Final Cut Pro edit stations, including 16 in both of its computer learning labs, all of which are connected to a 40 TB EditShare shared storage server system. Zawadzki handled the broadcast equipment integration, while HB Communications in New Haven, Conn., provided the AV integration for the classrooms and other areas in the building.

Although its stations are broadcast in SD by its local Comcast and RCN cable systems, BATV produces its programming in HD and letterboxes its programming for air. With its Broadcast Pix systems in place, BATV is prepared if an HD opportunity becomes available on either systems. Plus, Zawadzki said BATV will launch HD video on its Web site later this year.

Beyond its new facility, BATV also maintains a Broadcast Pix Slate 3000 system at Brookline Town Hall for its coverage of meetings. “Broadcast Pix is a great decision for any public access or small to mid-market facility,” said Zawadzki. “You really do get so much product for the money. Their systems can handle an extremely complicated productions, but are also easy enough to use for simple directing. For our students and volunteers, the Slate 5000 lets them grow at their own pace into more advanced productions.”

About Broadcast Pix Broadcast Pix is the leader in integrated live video production systems. Its Granite native HD and Slate hybrid HD/SD/analog systems create compelling live video. They run unique Fluent file-based workflow software that streamlines production and improves functionality. With its integrated switcher, multi-view, CG, clip and graphic stores, and aspect and format conversion, Granite and Slate are a fraction of the cost of a legacy control room to buy, staff and operate. They are future-proof, as they can upgrade to 3Gbps 1080p. Customers include leading broadcast, webcast, podcast, entertainment, mobile, corporate, education, religious, and government studios in more than 70 countries. Learn more at http://www.broadcastpix.com.

Broadcast Pix, Granite, Slate, Fluent and iPixPanel are trademarks of Broadcast Pix, Inc. Patented. Made in USA.

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Vizrt Introduces Viz Sports Online, an Out-of-the Box Web Site Package

Oslo, Norway, Vizrt Ltd. (Oslo Main List: VIZ)

Sports broadcasters, leagues, and teams are looking to create dynamic, custom websites to satisfy the most ardent sports fan’s thirst for sports information. They want to create an online mecca where fans can get the latest news, statistics, highlights, events, and opinions—everything about their favorite sport. Until now, creating dynamic websites required the help of professional web designers.

Vizrt, a leading provider of content production tools for the digital media industry, has announced a new software package, Viz Sports Online, that incorporates all the creative tools and widgets necessary to get a sports website up and running right out of the box. The websites can be launched in a standalone environment or can be hosted by a service such as Amazon Web Services.

Viz Sports Online is a flexible, modular suite of user-friendly, preconfigured Vizrt tools, providing users with complete creative freedom over the look and feel of web page layouts, image versions and sizes, and overall site structure.

With Viz Sports Online, all video, graphics, text, images, maps, statistics and web publishing tools are available from within a single, user-friendly, drag and drop-based interface. Design-savvy templates let users produce dynamic, branded graphics, maps and web pages that they can fill on the fly with text, images, headers and titles. Viz Sports Online also offers a full video repository with video editing, video playlists, picture-in-picture, and video ad integration capabilities.

The software package also simplifies the process of delivering multimedia-rich content, with support for thousands of different handheld devices. Automatic multimedia conversion enables streaming of video in many native mobile formats, as well as special features and swipe-controlled image galleries that Apple iPhone, iPad and other advanced handheld devices use.

Since websites are interactive by nature, Viz Sports Online-created websites let the audience contribute with their own blogs, comments, and personalized user profile pages, as well as participate in discussion forums with thumbs up or down ratings.

Interactivity is further enhanced by real-time user activity updates; the integration of RSS and Twitter feeds; as well as sophisticated, real-time sports statistics provided by Stats.com. Users can create relationships between this real-time sports data and editorial content, such as pages devoted to teams, players, matches, games and special events, to keep viewers fully informed and engaged.

Custom skins give websites a consistent, branded feel. And an extensive widgets library—packed with story pages, image galleries, a video player, animated carousels, menu overlays, tabbed navigation and statistical listings—make it possible to manage content, web page layouts, and microsites without the need for a technical staff.

Vizrt CEO Martin Burkhalter says, “We’re very excited about the creative possibilities and endeavors this new technology enables. At Vizrt, we’ve been developing the tools and capabilities that are part of Sports Online for many years. As a company, we recognize that the Internet and mobile handheld devices are changing the media landscape, and Sports Online makes it fun, easy and rewarding for sports networks and organizations to create sophisticated websites that effectively communicate with online sports audiences.”

About Vizrt:

Vizrt provides real-time 3D graphics and asset management tools for the broadcast industry – from award-winning animations & maps to online publishing tools.

Vizrt’s products are used by the world’s leading broadcasters and publishing houses, including: CNN, CBS, Fox, the BBC, BSkyB, ITN, Tele5, laSexta, ETB, TV3, Antena3 and FC Barcelona, The Globe and Mail, Times Online, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.

Press contacts:
Martin Burkhalter
CEO
+41 22 365 7501
mburkhalter@vizrt.com

Ofra Brown
CFO
+47 5351 8040
ofra@vizrt.com

SCHWARZ Financial Communication
Frank Schwarz
+49 611 1745 398 11
schwarz@schwarzfinancial.com

ADVANCED LIGHTING & SOUND INSTALLS MULTIPLE FOR-A HVS-300HS HD/SD SWITCHERS AT KENSINGTON CHURCH CAMPUSES

CYPRESS, Calif. – Advanced Lighting & Sound, based in Troy, Mich., has recently installed multiple FOR-A HVS-300HS HD/SD digital video switchers at the campuses of Troy, Mich.-based Kensington Community Church. As a nondenominational church with about 10,000 attendees per Sunday and growing, its video production tasks demand switchers that allow for the flexibility of a growing church while also being user-friendly for the volunteer teams who run them.

Kensington Church currently has five campuses in Michigan: Troy, Rochester Hills, Clinton Township, Birmingham, and Lake Orion. Three of the five campuses use the HVS-300HS switchers with one of those currently using the FOR-A gear in a multi-camera setup that includes the JVC GY-HD250 camera. Plans are in place to implement additional FOR-A switchers at the other campuses this fall. One of the fall implementations is going to include Kensington’s first national campus in Orlando, Fla.

At each location, one switcher uses a traditional, full-sized control panel, while the second switcher is controlled through a compact panel attached to the front of the rack-mounted main unit. “We have two different well-produced, switched feeds going on at the same time,” explained Jeff Reynolds, Video Operations Director at Kensington Church. “The main switcher is used to feed the screen on the stage. The smaller, in-rack switcher is secondary and is used to feed the building.”

Production at each of the campuses varies, but usually consists of between one and three on-stage projection displays with a modulated feed that ties into the building’s RF network for remote viewing in other areas of a particular campus. Kensington Church currently produces its video coverage in standard definition, but Reynolds said the campuses will be ready for the eventual move to HD with its FOR-A switchers.

Each switcher’s configuration can be saved to a USB flash drive, so if there’s a mishap on a Sunday morning, the original configuration can be easily recalled. “Among the different campuses, everyone is working off the same configuration, so the support of the product and systems have been straightforward, since everything is standardized and easily maintained,” said Advanced Lighting & Sound’s Bob Sullivan.

During the school year, the video systems are stored in trailers during the week. “Considering they are bounced in and out of trailers in road cases every Sunday, we’re very impressed with the integrity and consistency of the FOR-A gear,” said Reynolds. “The HVS-300HS switchers are very solid units.”

With the HVS-300HS, Kensington Church has been able to physically downsize its video systems while increasing its technological capabilities for special projects, such as holiday services. “Christmas and Easter services take it up a notch compared to our normal service,” said Reynolds. “Having these switchers has enabled our teams to respond to those creative needs much more easily.”

For more information, visit Advanced Light and Sound at http://www.go-als.com and Kensington Church at http://www.kensingtonchurch.org.

About FOR-A
FOR-A Corporation of America is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction, and professional video markets. For more information about FOR-A’s product line, call (714) 894-3311 or visit our web site at http://www.for-a.com.

FOR-A is the official spelling of FOR-A Company Limited. In print, please use all capital letters when referring to the name of FOR-A.

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FOR-A CORPORATION OF AMERICA, Fort Lee Executive Park, 2 Executive Drive, Suite #670, Fort Lee, N.J. 07024 Phone: 201-944-1120, Fax 201-944-1132
Web site: http://www.for-a.com

Georgia Southern University Reduces Clutter, Improves Productions with Broadcast Pix

Billerica, Massachusetts – Broadcast Pix™ today announced that the Department of Communication Arts at Georgia Southern University (GSU), a public university in Statesboro, Ga., has installed a Slate™ 5000 live video production system, which is being used to produce a weekly news program and other original student programming that airs on a local cable channel.

Students at Georgia Southern University are producing a weekly newscast and other programming with the Broadcast Pix Slate 5000 live production system.


Kent Murray, assistant professor of Multimedia Communications in the Department of Communication Arts, said the new Slate system replaced an “ailing” Grass Valley analog switcher that was more than 30 years old. Murray chose the Slate 5000 after seeing it in action in Savannah, Ga., at the shared facilities for WJCL, an ABC affiliate owned by New Vision Television, and WTGS, a FOX affiliate operated by New Vision through a local marketing agreement.

The stations are using the Broadcast Pix system to produce local news in HD. GSU produces its programming in SD with three Sony studio cameras, but Murray knew the university needed to start moving toward an HD future. He said the Slate system was appealing because it positioned the facility for an HD workflow while accommodating current SD needs.

In addition, because of the Slate’s built-in Fluent™ workflow tools, GSU was able to eliminate three racks of equipment in the control room. “It minimizes the footprint for equipment space consumption,” Murray said. “It looks like we’ve downsized, but we’ve upgraded.”

Fluent Multi-View in particular allows the school to use a single 40-inch Sony LCD monitor instead of individual CRTs, which results in less energy consumption and less heat in the control room. GSU is also using Fluent Clip Store for easy access to news packages and roll-ins, and although the department still has a Chyron PC Scribe, the majority of the time students are using the Slate’s built-in Inscriber CG.

Media Products of Atlanta served as the dealer and integrator for the project, and Murray said the Broadcast Pix system was installed, tested, and ready for production in about three days. Although the new Slate was installed February 2010 in the middle of the semester, students were able to learn the system quickly without disruption to their production schedule .

In fact, according to Murray, the quality of the school’s newscasts have improved and students have found new pride in their work since the Slate installation. The department’s weekly news show airs on Channel 97, a local government and education channel on Northland Cable Television that is a collaborative effort between GSU and the city of Statesboro.

Especially when considering the price, Murray said the Slate system has exceeded expectations. “We’re still realizing the diverse features that this system has to offer,” he added.

About Broadcast Pix Broadcast Pix is the leader in integrated live video production systems. Its Granite native HD and Slate hybrid HD/SD/analog systems create compelling live video. They run unique Fluent file-based workflow software that streamlines production and improves functionality. With its integrated switcher, multi-view, CG, clip and graphic stores, and aspect and format conversion, Granite and Slate are a fraction of the cost of a legacy control room to buy, staff and operate. They are future-proof, as they can upgrade to 3Gbps 1080p. Customers include leading broadcast, webcast, podcast, entertainment, mobile, corporate, education, religious, and government studios in more than 70 countries. Learn more at http://www.broadcastpix.com.

Broadcast Pix, Slate and Fluent are trademarks of Broadcast Pix, Inc. Patented. Made in USA. Apple, iPad, iPhone, and iPod are trademarks of Apple, Inc.

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INSPIRIT CREATIVE BOOSTS PRODUCTION VALUES WITH FUJINON HAe10x10 DIGITAL CINEMA LENS

WAYNE, N.J., June 30, 2010 – With 32 years of DP and camera experience, cinematographer Jay Kriss is stepping up the quality of his cinematic product with the Fujinon HAe10x10 E-Series digital cinema zoom lens. Along with producer Sydney Duvall, Kriss is part of the production team at Inspirit Creative, which regularly shoots features, documentaries, and stock footage.

Jay Kriss using the Fujinon HAe10x10 E-Series digital cinema zoom lens on location in western Kansas for the feature documentary, Harvesting the High Plains.


Kriss is using the HAe10x10 primarily with the Panasonic AJ-HP3700 P2 HD VariCam. “With the Fujinon HAe10x10, we’re changing the way we produce our work for features and television,” said Kriss. “The glass is where it all begins, and this Fujinon lens raises the production value our work by a factor of 100.”

One of the projects for which the HAe10x10 was purchased is Harvesting the High Plains, a feature-length documentary currently in production for public television. A period piece focusing on the development of the wheat industry in western Kansas, it tells the tale of how the great American desert was transformed into the bread basket of the world. “For a project like this, depth of field is very important along with the speed of the lens,” said Kriss. “The HAe10x10 is an extremely fast lens and it opens opportunities for us that are amazing.”

Duvall is enthusiastic about the dramatically different look the new lens will provide. “It’s unprecedented,” she said. “Hopefully, with this lens, we’re going to be a trendsetter and bring some new energy into the industry by getting back to what filmmaking is all about – the quality of the image.”

Inspirit Creative recently purchased the HAe10x10, along with the Fujinon HA18x7.6BERM Premier Series lens and the Panasonic AJ-HP3700 P2 HD VariCam camera package through Digital Video Group Inc. out of Mechanicsville, Va. For Kriss and Inspirit Creative, capturing the highest quality image is of paramount importance. “We want to adjust our image at the lens as opposed to using programs inside the camera – or worse, fixing it in post production,” said Kriss. “The only way to do that is with an extremely high quality lens. Our goal is to develop a lens package, led by the Fujinon HAe10x10, that allows us to take the image to the next level.”

In addition to documentaries and features, Inspirit Creative shoots an enormous amount of stock footage for cinematic purposes. For the next two years, Kriss will be shooting all over the country for stock clients including Framepool and Global ImageWorks. “The Fujinon HAe10x10 allows us to shoot images that can easily be integrated with 35mm film, 16mm film, or any of the HD formats that are out there in standard compression,” he said. “The nice thing about having this package is that is makes us independent. We don’t have to go down to the rental house for a lens. We’re set and ready to roll.”
Visit http://www.jaykrissfilmhd.com.

About Fujinon
Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about Fujinon broadcast and communications products, call (973) 633-5600 or visit our web site at http://www.fujinonbroadcast.com.

Digital Video Group, Inc. Visit http://www.digitalvideogroup.com

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Fujinon, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600.
Fax: 973-633-5216. Web site: http://www.fujinon.com.

(As per the announcement distributed on June 28, FUJINON INC., a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets, announced that, effective July 1, 2010, it will become FUJIFILM Optical Devices U.S.A., Inc., a newly formed subsidiary of FUJIFILM North America Corporation.)

FUJINON INC. BECOMES WHOLLY OWNED SUBSIDIARY OF FUJIFILM NORTH AMERICA CORPORATION

Wayne, New Jersey, June 28, 2010 – FUJINON INC., a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets, today announced that, effective July 1, 2010, it will become FUJIFILM Optical Devices U.S.A., Inc., a newly formed subsidiary of FUJIFILM North America Corporation.

FUJIFILM Corporation has identified the optical device business as one of the company’s main priorities. This restructuring will help us to reinforce those global objectives; align businesses to drive growth in these markets; and take advantage of synergies and shared services that will allow the company to serve our customers more effectively.

“We’ve always stressed the importance of after sales service and customer support, and with this change, we’re in an even better position to see that through,” stated Hank Hayashi, president and CEO, FUJINON INC., “I’m extremely optimistic about this change and believe it will position us very well for more aggressive growth in North and Latin America.”

Fujinon is a recognized technology leader worldwide and a highly respected provider of optics and lens assemblies to the broadcast, digital cinema and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television.

The following product areas will now be included within FUJIFILM Optical Devices U.S.A., Inc., 1) CCTV, which markets lenses for the security, surveillance, factory automation and machine vision; 2) Industrial Optics, which distributes front-view/rear-views automobile camera lenses, digital cinema projection lenses, laser-focusing lenses, and lenses for scanners and digital cameras; 3) Special Products, which markets high-end binoculars, including stabilized binoculars to the government and marine market.

About Fujinon
FUJINON INC. is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema, and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation consists of four operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit http://www.fujifilm.com/northamerica, or go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

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