PopUp TV, Vizrt Update Branding, Graphics for CNN Chile

CNN Chile, the country’s leading pay television news network, selected PopUp TV, a Santiago-based expert in interactive applications for television and channel branding, to design and implement its election graphics and to refresh the channel’s overall branding.

PopUp TV presented the network with an opportunity to further differentiate itself from the competition with a modern and elegant design, coupled with maximum functionality and flexibility.  Using state of art of technology to visually better inform the viewer and make it interactive and user friendly. The reface was unveiled during CNN Chile’s coverage of the December 13 presidential and legislative elections and the presidential run-off on January 17, 2010.

PopUp approached the creation of CNN Chile’s graphic continuity with a process similar to daily news production.  By creating templates for each Channel ID using Vizrt’s Viz Trio real-time 3D graphics generation and Viz Artist design software, the network can adapt existing elements, changing and expanding the on-air look without losing brand consistency.   The screen is dynamic and evolving, saving time and money in the production process and in operational expenses.

For election coverage, PopUpTV proposed Vizrt graphic and touch screen applications for delivery of real-time results.  Thanks to Vizrt’s Viz Engine real-time rendering engine, CNN Chile’s screen was updated with real-time information shown within slick, lustrous animated graphics. The information was loaded from the official source of results into the system and stored within a database, along with statistical and historical information.  Viz Trio character generation software provided access to the database and displayed the touch screen with any data the journalist requested – all in real-time.

Ariel Stroh, CEO and founder of PopUp TV explained, “This was a unique project in that CNN Chile gave us a comprehensive, behind-the-scenes understanding of the content and production. They partnered with us to create an on-air look that not only created a visual impact, but also included a high level of functionality that allowed for the ever-changing production needs of a newsroom.  This is why we put aside many of the traditional post-production software, choosing instead Vizrt.”

Among the results, Vizrt’s Viz Artist and Viz Trio were linked to the network’s master clock and enabled CNN Chile to include elements such as an elections day countdown that started 60 days before the election and created suspense for the broadcast.

Using Vizrt’s Viz Artist 3.2 touch-screen application, CNN Chile showed 24 simultaneous video feeds on a 3D carousel that the presenter could roll and zoom to a specific video feed.  Each video feed originated from different places throughout Chile.   The application allowed CNN Chile to interact with different journalists and candidates in various locations from one single studio.

The same application is now used for daily live coverage, headlines, and for traffic reports throughout the country. Vizrt’s Viz Artist 3.2 touch screen application is also used to present breaking news alerts. Using the touchscreen, the presenter can easily transition to a video, text or graphic feed without interrupting the content and flow of information. Both touch screen applications are now being used to provide daily news and information.

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